UX Research Project

In this project, my primary goal was to enhance The Ordinary's mobile app's navigation experience, addressing the frustrations users often encountered when searching for personalized skincare products. I focused on developing an innovative solution to swiftly and accurately identify each user's specific skin type, streamlining the process for informed decision-making. The core functionality of the app guided users through personalized questions to determine their skin type effortlessly. Based on the results, users could get a curated selection of skincare products tailored to their unique needs, going beyond simple suggestions to educate and empower users in achieving healthier and radiant skin.

Project: The Ordinary UX Research